Why Your eCommerce Site Should Go Headless

2021-12-22

Screen in the dark

If you're a developer or a customer, you might have heard about "Headless eCommerce". When we talk about eCommerce websites, we definitely need to mention performance, smooth navigation and fast rendering. So today we will talk about why you should choose a Headless CMS and Next.js solution for your eCommerce platform. Let's get started!

If you don’t like how things are, change it! You’re not a tree. - Jim Rohn.

Introduction

What is Headless eCommerce?

Headless eCommerce means separating the front-end (User Interfaces) of your online store from the back-end (Functions, Databases, etc.). But why should you separate these two layers? The reason is that Headless solutions allow choosing any front-end framework to build interfaces.

At WILL & SKILL we love performance and speed, so we suggest you check Next.js in the following section.

To learn about Headless CMS vs traditional CMS, check out our earlier blog post

Backend icon API icon Front-end icon

What is Next.js

Next.js by Vercel is a React.js framework with tons of benefits, Static & Server rendering, optimised bundle size, and high speed using Next components like (Image, Link, etc) and more. In addition to all these brilliant features, Next.js offers a fully functional all-in-one React starter kit for high performance eCommerce sites. All you need to do is clone it, deploy it using Vercel, then start customising it right away.

NEXT logo

So, why should your eCommerce site go Headless + Next.js?

  • Enhanced Customization - Front-end developers and designers can get more creative

  • Better Customer Experience - Customers are willing to spend more time on a fast website

  • Cost Savings - the most economical short and long-term solution

  • Maintenance and analytics - Using next.js analytics features you can easily maintain your online shop performance

  • Increased Conversion Rates - Fast eCommerce website means more sales

  • Seamless Integration - smooth integration with Next.js, you can get all your back-end data easily

Fast Deployment using Vercel - Literally zero configuration needed to deploy your online shop

Examples of Headless eCommerce Platforms

  • Shopify

  • Storyblok

  • Contentful

  • Magento Commerce

  • OroCommerce

  • BigCommerce

CMS with logos

Examples of Headless + Next.js Stores From Top Brands

  • MoovieTickets.com

  • TicketMaster

  • Nike

  • Netflix

  • Hulu

  • Audible

  • Trip.com

  • Marvel

  • Delivroo

Conclusion

If you ever had any doubt about going Headless for your online shop, don't hesitate to contact us. Our Headless + Next.js combination will take your business to the next level.

Any questions or suggestions? Get in touch by email or Instagram DMs.

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